The ripple effect is the idea that a single action has an effect over several different entities. When you drop a pebble in a pond, it creates a series of ripples that span out over the water to move surface plants around and disrupt the animals that may be on the water. It also applies in business.
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PDF) THE RIPPLE EFFECT: How Small Actions Create Big Changes
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The Ripple Effect
COVID closures have had far-reaching effects on the economy