Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

I found a dupe of Lululemon's $100 leggings for just $29 - fellow fans say they prefer my cheaper buy

Lululemon will swap knockoff leggings for theirs — for free

Lululemon, , and The 'Dupe' Wars - Momentum Commerce LLC Momentum Commerce LLC

Lululemon, having joined the S&P500, now wants you to wear its clothing outside the gym

Campaign of the Week: Lululemon, Dupe Swap

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Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes' - Fashionista

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18 Best Lululemon Dupes, Tested & Loved by Editors

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Melissa Litchfield, Social Ads & Funnels, Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate🔁 Did you see this in the news or all over social media?