The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

Discover the critical role of design in rebranding through the lens of J.C. Penney

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

JCPenney Has Had a Dramatic Decline: History in Photos

JCPenney Has Had a Dramatic Decline: History in Photos

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

7 Worst Rebrands: Logos Gone Wrong

JCPenney Redesigned Its Logo So Many Times Nearly Half Of America No Longer Recognizes It

JC Penney Failed Pricing Strategy

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35 Examples of Rebranding Fails And What We Can Learn From Them