ToughCutie: Socks that Support Women from the Ground Up – Garage

ToughCutie Founder and CEO Brittany Coleman started her sock company as a way to support women as they walk through life, as adventurers, entrepreneurs, caregivers, and everything in between.  Before ToughCutie launched in 2022, Brittany worked as a business analyst in the apparel and hosiery industry. While successful in this role, the bias that permeated the industry soured the job for her. “There was sexism in the approach of developing products for women,” Brittany explained.  “As well as in the thought process of women as consumers.”   The industry considers women to be “the girlfriend of the real outdoorsmen,” Brittany said, marked by the ubiquitous “shrink it and pink it” ideology. Because women drive the majority of consumer purchasing decisions, Brittany felt there was so much potential for designers to instead see an opportunity to serve women. “You’re not going
ToughCutie Founder and CEO Brittany Coleman started her sock company as a way to support women as they walk through life, as adventurers, entrepreneurs, caregivers

Tough Cutie Hiking Socks

I Tried It: BelleSha Spa Moisturizing Gel Socks Review

Hiking Socks Guide How to Stay Comfortable & Prevent Blisters

ToughCutie

Best Socks to Prevent Blisters - Blisterhelp

Best Women's Desert Hiking Boots and Shoes

Eve The Original Ladies Light Weight Hiker Quarter – ToughCutie

ToughCutie - Premium Socks Made in the USA by Women for Women

The Best Walking Socks

Eve The Original Ladies Light Weight Hiker Crew – ToughCutie

19 best socks for women — and why quality is important

Compression Socks and Workouts

ToughCutie