We worked with Hot Chillys, creator of the original base layer, to refashion their brand by revisiting their roots. A top to bottom refresh of their voice, visual expressions and packaging led to 35% sales growth two years in row.
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Hot Chillys Youth Pepper Bi-Ply Bottom Midweight Relaxed Fit Base Layer, Black, XXS : Clothing, Shoes & Jewelry
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Packaging the brand
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