The Story Behind Aritzia's Super Puff - VITA Daily

Aritzia’s Super Puff jacket is so ubiquitous now that it’s hard to believe it has only been around since 2017. The Vancouver-based brand launched its winter staple with a Kendall Jenner-fronted campaign five years ago, and celebs like Bella Hadid and J-Lo have since been photographed in the puffiest of all the puffers. As well […]

Aritzia to Launch The Super Puff™ Pop-Ups at Iconic Locations in New York and Los Angeles

The Super Puff™. It's Personal. On Set.

Tna THE SUPER PUFF™

10 Puffer Jacket Styles For Winter 2023 - VITA Daily

The Super Puff, Puffer Jackets for Women

The Super Puff™ THE SUPER PUFF™ MID

The Super Puff, Puffer Jackets for Women

The Super Puff™. It's Personal. On Set.

The Super Puff™ THE SUPER PUFF™ MID

The Super Puff, Puffer Jackets for Women