The key to convincing people that your innovation is great is to sell them on something other than your innovation
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Service Equals Sales is about serving others daily, and creating habits of service so that service becomes a character trait – who you are as opposed
Service Equals Sales: Don't SELL it, SERVE it!
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Service Equals Sales: Don't SELL it, SERVE it!: Scott Sr., Nicholas L.: 9780999271506: : Books
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