MINI Introduces Spike As The Brand's New Personal Assistant

MINI's new personal assistant is an virtual English bulldog and will be used in the next-generation models

MINI Introduces Spike As The Brand's New Personal Assistant

MINI USA News - LEIPZIG LOVES MINI: BMW GROUP PLANT LEIPZIG CELEBRATES PRODUCTION LAUNCH OF MINI COUNTRYMAN

Infotainment

Infotainment

MINI Presents New Digital Assistant, Spike

ellectric — Spike – the digital character for the new MINI model family

MINI gives larger-than-life preview of its new cars, AI driving assistants - The Manual

Mini introduces Spike, her new dog who is a virtual assistant

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Mini's New Personal Assistant Is An Animated English Bulldog

Meet Spike - Your New MINI Intelligent Personal Assistant