Serena in a Berlei bra on TV – The Stable

The social and news media campaign isn't doing it any favours.

I used to bandage my boobs': How breast pain affects women in sport

Serena Williams Video Dancing in Berlei Sports Bra

4,429 Model Athlete Star Stock Photos, High-Res Pictures, and Images - Getty Images

Emotive connects Berlei to the next generation of women – The Stable

Serena Williams shows off her abs and curves in Berlei bra

Emotive connects Berlei to the next generation of women – The Stable

Serena Williams starred in a Berlei bra advert this year

The Sports Bra Brand That Serena Williams Has Been Wearing For 10 Years Is Now Available In The U.S.

Serena Williams Dances With Herself In Berlei Sports Bra Ad!

Did you know Serena Williams has been wearing Berlei Sport bras