Scarcity Marketing, and how Skims nailed it

Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…

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shenanigans again. even customers who signed up for early access couldn't buy the clothes so how are the clothes sold out? : r/KUWTKsnark

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What was the marketing strategy that catapulted Kim Kardashian's SKIMS into a $4 billion business?

Farah Al Chammas on LinkedIn: #brandbuilding #brandconsulting #brandengagement