Key insights: Company’s logo is changing colors to signal shift to wellness. Rite Aid is looking to attract more female Gen Xers and millennials. For the first time in more than four decades, Rite Aid is rebranding. The drugstore chain revealed a new logo during an analyst call this week, as well as announcing a […]
Rite Aid plans to spend $700M over 2 years to change how its stores operate
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Rite Aid: Store And PBM Rebrand 'Well Underway
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Rite Aid Unveils Vision for the Future of Retail Pharmacy
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