Riding Culture: Ultra-Tough Riding Pants and Casual Style, IMB

The extremely tough Durable Jeans by Riding Culture are way more than just a fashion statement for a casual look on the bike. No matter if it’s on the pumptrack, at the local dirt jumps, in the bikepark or on the commute to work, the ultra-durable jeans by Riding Culture are almost indestructible without compromising on comfort, breathability or weight. The secret is in the special fabric used in their construction. One of the key reasons for the global popularity of denim, the defining fabric used in jeans, is the material’s durability and toughness. Originally invented for gold miners during the time of the California Gold Rush, the goal was to create a pair of pants that was able to withstand the tough daily grind of the miners and diggers. As good of a material as denim is, tough, it does have its limitations as everyone who has involuntarily dismounted

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Riding Culture: Ultra-Tough Riding Pants and Casual Style

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