Retailer's own labels are becoming stronger than classic brands more intimate, more contextual and more experiential - Peter Fisk

#8220;Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet food ranges as good as restaurants, or even better when you can assemble them at home. […]

Marketing - Peter Fisk

Media Collections - Off-air Television Broadcasts (Part 1

Cincinnati 300 - 2021 by Cincinnati Magazine - Issuu

Peter Fisk, Founder The Genius Works. BCC Speakers.

Brands - Peter Fisk

Scan Magazine, Issue 59

PDF) Purchase Loyalty is Polarised into Either Repertoire or

MBR_Issue_27 -January 2017 low res

INTERNATIONAL STRATEGY