Online lingerie brand PrettySecrets gets set to take the 'brick and mortar' route, ET BrandEquity

PrettySecrets: The first two stores that the brand is going to launch on 2nd of April will be company-owned stores while the rest of the 28 stores will follow the franchising business model
ETBrandEquity An initiative of The Economic Times

The Current Victoria's Secret thinks digital with acquisition of DTC brand Adore Me

Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store

E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria's Secret - WSJ

JustVH Women Adjustable Strap Sheer Lace Bra Set Erotic Lingerie Sets

Lingerie - Latest lingerie , Information & Updates - Marketing & Advertising -ET BrandEquity

What's changed in brick-and-mortar beauty retail?

Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store

Festive season drives e-retailing - Indian Retailer

Bra innovation, Adore Me and sport among Victoria's Secret sales pushes - Columbus Business First

E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria's Secret - WSJ

E-Commerce Lingerie Brand Gets Physical (With Stores), in Challenge to Victoria's Secret - WSJ