Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry

Faced with a petition denouncing the "unhealthy and damaging message" of its "The Perfect Body" campaign, the lingerie brand has modified the tagline on its website.

Strategy 101: Backlash over The Perfect “Body” by Victoria's Secret - Risdall

Global Corruption Report 2008: Corruption in the Water Sector by Transparency International - Issuu

Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry

Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry

Victoria's Secret 'Perfect Body' Campaign Changes Slogan After Backlash

Victoria's Secret 'Perfect Body' Campaign Changes Slogan After Backlash

Victoria's Secret renames 'Perfect Body' campaign following 'body-shaming' backlash, The Independent

Volume 27 Issue 8: Ephemeral by Mars Hill Newspaper - Issuu

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