The lauded Kohl's launch may have backfired on Under Armour.
Online, Under Armour Spreads Itself Thin - WSJ
Under Armour Strikes Landmark Partnership with UC Berkeley
Under Armour to Begin Selling Products at Mid-Tier Department
Under Armour Launches at Kohl's
Women's UA Charged Impulse 3 Iridescent Running Shoes
Analysts Weigh In on Under Armour's Mid-Tier Push
Online, Under Armour Spreads Itself Thin - WSJ
Under Armour Uses User-Generated Content in E-Commerce
Kohl's Brings Out Leaders In The Active Industry To Herald Growth
Under Armour Launches at Kohl's
Under Armour Sows Doubt - WSJ
Kohl's: How Discounts and Celebrities Helped It Grow Before Struggles
Online, Under Armour Spreads Itself Thin - WSJ
Kohl's Big Comeback Spurred by Smart Strategies