Paphitis reveals plans for lingerie chain Boux Avenue, News

Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.

Losses narrow at Boux Avenue

Theo Paphitis: Boux Avenue has “come of age”

Boux Avenue Marketing Plan by shaaron - Issuu

Lingerie Insight Magazine November 2011, PDF, Lingerie

Boux Avenue sees explosive growth, expands digitally

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Now THAT's a good invention¿ Swimwear that fits like lingerie from Theo Paphitis¿ brand Boux Avenue

In pictures: Boux Avenue opens first airport store in Manchester, Gallery

I tried Boux Avenue's new Valentine's Day lingerie range and I'm completely in love' - MyLondon

Dragons' Den star Theo Paphitis plans 20 new undie stores here and abroad

Paphitis reveals plans for lingerie chain Boux Avenue, News

Profile: Theo Paphitis