The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.
Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds
Step One founder Greg Taylor sells in float, skips wedgie
STEP ONE Mens Underwear Boxers 3-Pack - Moisture-Wicking, 3D Pouch + Chafe-Reducing Men's Underwear. Men's Clothing Fabric Made from Organic Bamboo Trunks - Boxer Briefs Black : : Clothing, Shoes & Accessories
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Greg Taylor reveals how hike lead to multimillion-dollar undies empire, Step One
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Geordie Shore's Gaz Beadle leaves NOTHING to the imagination as he poses for new underwear shots