Nike Is Going All in on Luxury-Obsessed Gen Z

Nike CEO John Donahoe said the brand is focused on Gen Z in China. It's not the only sneaker brand focused on the generation.

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Chris Jansson posted on LinkedIn

Warren Jansons on LinkedIn: Nike is going all in on luxury-obsessed Gen Z

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Gen Zers are redefining the values of the luxury market. Status and prestige are out–sustainability and inclusivity are in

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Lily Chen on LinkedIn: CMOs to Watch: Meet the top marketers recently tapped by Delta, Glossier…

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Researchers name the 8 trends Gen Z is most obsessed with right now — from 'quaint cuteness' to 'body hacking

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