The Lululemon Lifestyle: Millennials Seek More Than Just Comfort From Athleisure Wear

Description

From the gym to the office and from the office to happy hour, millennials can be seen decked out in the style called athleisure. This is directly correlated to society’s more relaxed standard for dress codes largely fueled by the Millennial Generation.

Lululemon wants to be more than a clothing brand

MA FINAL PROJECT IMC PLAN FOR LULULEMON ATHLETICA IN CHINA by weihan - Issuu

MA FINAL PROJECT IMC PLAN FOR LULULEMON ATHLETICA IN CHINA by weihan - Issuu

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