Mavi Jeans Media Plan

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Mavi Jeans is a Turkish denim brand known for high quality jeans. They are looking to increase sales by 20% through a new marketing campaign. 10/10 Media analyzed Mavi's brand, competitors, target audiences, and developed a media plan. The plan focuses on promoting sustainability and empowering women through digital content. It will highlight Mavi's quality jeans and growing niche market in cities like New York, Boston, and San Francisco where denim sales and Mavi's brand are strong. The #LongLive campaign launches in April primarily using social media to connect with audiences interested in fashion and living sustainably.

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