Bruno Mars's First Clothing Line Channels His Alter Ego

For his new Lacoste collaboration, the singer imagined himself as a stylish man named Ricky Regal to help with the design process.

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Bruno Mars's First Clothing Line Channels His Alter Ego

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Lacoste teams up with Bruno Mars for Ricky Regal fashion line

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Bruno Mars Launches New Brand as Designer Alter Ego Ricky Regal