The Why of Viva Magenta - Pantone Color Of The Year 2023

The much-anticipated Color Of The Year by Pantone is back, and as usual, we will share with you what we know about the process and Why of Viva Magenta. A few days into the announcement, we had more information on the market, read expert interviews, listened to Laurie Pressman, Vice-President of the Pantone Color Institute, and studied

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Viva Magenta: Pantone Color of the Year 2023