Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Brand Lululemon: An Unconventional Journey - Paul Writer

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

lululemon manifesto — Story

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Start - Tharawat Magazine

lululemon manifesto — Story

Lululemon: The Fitness Brand Designed For Real Life, The Journal

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

Final lululemon project

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company