How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport -- New York Magazine - Nymag

Just five minutes on my mat and I’ve already broken one of the yamas, the founding commandments of yoga put down by the guru Patanjali 2,000 years ago. The yama brahmacharya prohibits lust, but it’s a very hard commandment to follow, particular []

Lululemon's big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble - The Globe and Mail

How Lululemon helped turn America into a nation of yoga pants

lululemon-final-thesis.pdf, Lecture notes Yoga

Yoga - New York Magazine

How Lululemon helped turn America into a nation of yoga pants

Yoga - New York Magazine

Lululemon CEO looks beyond yoga wear for growth

Lululemon Athletica Promotes Yoga as a Lifestyle Brand - The New York Times

The rise of Lululemon: How America became a nation of yoga pants – Chicago Tribune

PPT - lululemon PowerPoint Presentation, free download - ID:1613865

Lululemon launches 'Like New' program nationwide — trade in gently worn clothes for store credit - ABC News