CVS Launches Unretouched Beauty in Real Life Campaign

CVS debuts its "Beauty in Real Life" campaign, featuring women and a "CVS Beauty Mark" to indicate that they haven't been Photoshopped.
CVS debuts its Beauty in Real Life campaign, featuring women and a CVS Beauty Mark to indicate that they haven't been Photoshopped.

Brand New by David Vinjamuri

Ashley Graham and Kerry Washington pose for unretouched beauty campaigns

CVS Launches Un-retouched Beauty in Real Life Campaign - Unphotoshopped Models and Images

Kerry Washington Is Not Retouched in Her New CVS Campaign

CVS Reprises Bi-Annual 'Epic Beauty Event

CVS Launches Unretouched Beauty Campaign

CVS Now Labels All Photoshopped Images In Its Beauty Aisle While Other Stores Are Still Covering Up

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CVS Will No Longer Photoshop Its Ads