Jesse Itzler on Living Life With Urgency

Jesse Itzler has built an incredible life resume loaded with unique experiences across a variety of different fields. He transitioned a rap career in his 20s into a number of successful business ventures – beginning when he Co-Founded MarquisJet, a private jet card company, in 2001. He has since helped develop Zico coconut water and sell it to Coca-Cola, and purchased an ownership stake in the NBA’s Atlanta Hawks. Beyond his business experience, Jesse is a passionate endurance athlete who has completed a number of extreme events over the last few decades. He ran the 100-mile USA National Ultra Marathon in Texas in 2006, as well as a 25-mile stand up paddle event around Manhattan. He notoriously spent 30 days living and training with Navy SEAL David Goggins – an experience that led Jesse to write his bestselling book, Living
Jesse Itzler has built an incredible life resume loaded with unique experiences across a variety of different fields. He transitioned a rap career in his

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