Jeremy Allen White's Calvin Klein Ad Generates $12.7 Million in MIV

Jeremy Allen White’s underwear campaign for Calvin Klein's spring 2024 collection was released on Thursday and went viral on social media.

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Calvin Klein's Jeremy Allen White Campaign Nets $12.7M in Media Exposure in 48 Hours

Calvin Klein's Jeremy Allen White Campaign Nets $12.7M in Media Exposure in 48 Hours

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Yes, chef! Calvin Klein's Jeremy Allen White campaign shot by Mert Alas and styled by Emmanuelle Alt, generated $12.7 million in MIV in