People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.
Victoria's Secret Returns To 'Sexy' Image Amid Sales Decline - Zenger News
Marketing Strategies and Marketing Mix of Victoria's Secret
Victoria's Secret responds to viral song by Jax - Upworthy
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Sukanya Bhattacharya, Author at Feminism in India