Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist

Description

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Victoria's Secret Returns To 'Sexy' Image Amid Sales Decline - Zenger News

Marketing Strategies and Marketing Mix of Victoria's Secret

Victoria's Secret responds to viral song by Jax - Upworthy

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Victoria's Secret Rebranded - a Bad Strategy case study - Part 1 — Strategically Elisabeth

Sukanya Bhattacharya, Author at Feminism in India

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