Industry verdict: Tesco was right to ditch Value range

This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.

Tesco GetGo Learns From To Debut London Shop-And-Go Store

Industry verdict: Tesco was right to ditch Value range

London, England - May 16, 2010: Can of Tesco Value Range Low Strength Lager, Tesco first launched the Value Range in 1993 to compete on price with rival supermarkets Stock Photo

We bought the same 20 items in Tesco and Aldi one year on - and the results are shocking - Irish Mirror Online

Asda, Tesco, Sainsbury's and Waitrose shoppers warned to check cupboards for Doritos, coffee and pickle - LancsLive

FMCG: New smaller FMCG packs leave distributors in pain - The Economic Times

2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis

Tesco rebrands Value range, Tesco

Industry verdict: Tesco was right to ditch Value range

Tesco ends trials of refillable products through TerraCycle's Loop platform - edie

Tesco: Aggressive Accounting Hides Financial Weakness (OTCMKTS:TSCDF)

Tesco hits back at claims it has cut value range - Retail Gazette

I compared cheap tea bags from Aldi, Lidl, Sainsbury's, Morrisons, M&S, Asda and Tesco and one could convince me to ditch Yorkshire Tea - Bethan Shufflebotham - Manchester Evening News