How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

Victoria's Secret Workout Program - How The Models Get Lean And Toned

Victoria's Secret Deal Done; Wexner to Step Down

The Transformation of Victoria's Secret, by Madame Vision

Unpacking the Victoria's Secret Rebrand

Victoria's Secret revamps brand to be more inclusive – NBC Chicago

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Are plus-size going out of fashion? After Victoria's Secret's 'inclusive' rebrand fails activist Felicity Hayward accuses labels of treating bigger women as 'gimmicks' (but one retailer admits 'size 8 models shift more

New documentary unearths troubling links between Victoria's Secret and Jeffrey Epstein

Victoria's Secret overhauls its fashion show in its latest move to be more inclusive

Where Victoria's Secret Went Wrong

31 Best lingerie brands of 2024 & how to shop them

31 Best lingerie brands of 2024 & how to shop them

Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

We're Nobody's Third Love, We're Their First Love”—The Architects of the Victoria's Secret Fashion Show Are Still Banking on Bombshells