Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Children as young as eight and nine years old are begging parents to buy Drunk Elephant products, some costing upwards of $50. How did a millennial skin care brand become Gen Alpha's most viral gift?
How did a millennial skin care brand become Gen Alpha's latest obsession? Glamour investigates the phenomenon of Drunk Elephant kids.

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