How I Changed The Way Women Buy Bras Online

How do you think women in India buy bras offline? Is it based on any rationale? Does the online world match the offline behaviour? All of these questions started popping in my mind when I was assigned the task of redesigning the online shopping experience at Zivame. As I didn’t know answers to any o

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Zivame Product Management Case Study

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How I Changed The Way Women Buy Bras Online

How I Changed The Way Women Buy Bras Online

Udit Khandelwal – Medium

Zivame Product Management Case Study

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