Daily Crush: Diesel 'Hero Fit' Underwear Campaign

Nicola Formichetti unveils his latest campaign for Diesel underwear

Diesel presents the Hero Fit, a new collection of men's underwear with a focus on form and comfort. From boxer briefs to classic briefs, each underwear is made in breathable, natural cotton fiber, and feature new contour-defining panels that enhance the front, and lifts and defines the back.

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Daily Crush: Diesel 'Hero Fit' Underwear Campaign

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Diesel Hero Fit technology

Diesel Hero Fit Men's Low-Rise Briefs - Macy's

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Diesel believes fashion is an art form. That's why they created the Fresh & Bright Jack brief with a contour-defining Hero Fit, Diesel's latest

Diesel Hero Fit Jack Briefs Aqua

Diesel believes fashion is an art form. That's why they created the Jack brief with a contour-defining Hero Fit, Diesel's latest innovation that

Diesel Hero Fit Jack Briefs Sky Blue

Daily Crush: Diesel 'Hero Fit' Underwear Campaign

MALE MODELS OF THE WORLD: DIESEL HERO FIT CAMPAIGN WITH CHRISTIAN HOGUE, TYLER MAHER, MAXIMILLIAN SILBERMAN & MORE

Saturday Shop: Diesel Hero Fit