Retailer Discounts Yield Modest Growth on Black Friday

In-store traffic ticked up 2.9 percent at brick-and-mortar retailers versus 2021, according to preliminary data compiled by Sensormatic Solutions. Salesforce Inc. said the average consumer discount on Black Friday was expected to be greater than 30 percent, up from 28 percent last year and close to the 33 percent rate in 2019.

Black Friday Checklist: 25 Tips To Prepare for BFCM (2023) - Shopify Canada

More discounts — and pitfalls — await holiday shopping procrastinators

Black Friday Is Almost Here. What to Know About the Holiday Sales Event's History and Evolution

Black Friday deals: How people, businesses deal with inflation

Unveiling Black Friday Statistics

Retailers offer bigger Black Friday discounts to lure hesitant shoppers hunting for the best deals

The Top 15 Retail Trends for 2022

It's Black Yes, We Are Shopping More Than Ever NPR, 59% OFF

Retailers look for Black Friday comeback as inflation has shoppers hunting for deals

Black Friday Checklist: 25 Tips To Prepare for BFCM (2023) - Shopify Canada

It's Black Yes, We Are Shopping More Than Ever NPR, 59% OFF