Great Value, Malls and Retail Wiki

Great Value was founded in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent ("to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense. As a house or store brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, and Sara

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