Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now radiating outward. For companies, this will bring both challenges and equally attractive opportunities.
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Generation Z characteristics and its implications for companies
Frontiers Generation Z Within the Workforce and in the Workplace: A Bibliometric Analysis
Social Sciences, Free Full-Text
5 Major Characteristics of Generation Z for Education Marketers - Caylor Solutions
Generation Z - Wikipedia
Navigating New Horizons: Risk Management Strategies for the Gen Z Workforce
The influence of brand on service design (and vice versa), by Lorraine Struyweg
Generation Z: Re-thinking Teaching and Learning Strategies
Philcad - Meet Generation Z, the 'millennials on steroids' ARE YOU ONE OF US? Millennials are old news. Generation Z is up next. Gen Z was born between 1998 and 2016, meaning
PDF) Generation Z an exploration of their unique values driving brand affinity
Gen Z: Trends in consumer behavior and in the workplace
