New Cohort of Young Gen Z Consumers Values An Ironic Brand Aesthetic

Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates flaws rather than hides them.

How Gen Z consumes media in 5 charts

How Gen Z influences consumers' shopping habits, by Cappasity, Cappasity Blog

Insights On What Gen Z Really Think And Why You Should Care - GWI

Where Brands Are Reaching Gen Z

Growth & Influencer Marketing: How Current Aced Banking For Millennials & Gen Z

4 ways emerging brands can resonate with Gen Z consumers

How an agency comprised solely of Gen Z employees creates viral ad campaigns

I haven't bought fast fashion in five years': Why Gen Z is rejecting high street brands in favour of second-hand – The Irish Times

What Generation Z Values From Brands - Emotive Brand

PDF) The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

Gen-Z and Millennial Marketing Strategy Means Brand Evolution

To appeal to Gen Z, get them in the room - The Media Leader

The changing face of personal finance brands