Formula 1 races are becoming the next big event-travel destination, joining the ranks of Coachella and the Super Bowl. The races are drawing in new fans, celebrities, and influencers in the US.
Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industry
Formula 1 Stokes Growing U.S. Audience
5 Most Expensive Formula 1 Races to Attend in 2023 - autoevolution
Formula 1 Grand Prix Guide 2023: What to See, Eat, and Do in Austin - Thrillist
Technology Leadership Lessons From Formula 1's Growth In North America
Path to Formula One: Why it's so hard for Americans to reach the grid - Washington Post, co driver
Path to Formula One: Why it's so hard for Americans to reach the grid - Washington Post, co driver
What It Was Like to Attend the Las Vegas Grand Prix 2023 - Thrillist
Miami Grand Prix Signifies Formula 1's Popularity, Acceptance In U.S.
Hamilton hails 'amazing' F1 growth in United States
Path to Formula One: Why it's so hard for Americans to reach the grid - Washington Post, co driver
Mobile Minute: Formula 1 2022 Drives 80% YoY Surge in Downloads