Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy - MarketScale

J.C. Penney Research Professor Savannah Shi discusses the Shein/Forever 21 partnership and offers insights into what will make it successful.

Shein holds largest U.S. fast fashion market share - Bloomberg

Retail - MarketScale

Earnest Analytics on LinkedIn: With news of SHEIN and Forever 21

Target Markets of SHEIN and Forever 21

SHEIN to sell items from Forever 21 in new SPARC Group partnership

Shein, Forever 21 Team Up in Hopes of Expanding Reach

Earnest Analytics on LinkedIn: With news of SHEIN and Forever 21

The Recent Forever 21-Shein Collaboration Tests Consumers

Study: 12% of SHEIN customers would prefer to buy from Forever 21

Forever 21 Benefits From its Shein Strategic Partnership, But

TRD Issue 27 - Briefing: Shein x Forever 21, TikTok's $500M Gamble

Shein, Forever 21 Deal Clears Path for Fast Fashion Scale

Shein and Forever 21 team up in hopes of expanding reach of both