Tom Ford's Brand Building Masterclass - Marcus Jaye - New Thinking

“You look perky!” It’s the morning after the night before, and the UK’s fashion and grooming press are standing to attention at Tom Ford’s head office near Victoria Station, London. It’s the launch of his new men’s grooming line. The previous evening, Tom Ford, surrounded by his celebrity friends, had held an exclusive cocktail party during June 2013’s edition of London Collections: Men at Mark’s Club in Mayfair to celebrate. Feeling a little worse for wear, I’m as surprised as anyone at his comment. But I’ll take it. Tom Ford is one of the few—if only—designers who can have the

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