NEW DELHI: Japanese lingerie brand Wacoal has launched its first digital and television advertisement campaign in India. The ‘Feels So Fine’ catchphrase of the new ad campaign emphasises on the incredible feeling of fulfilment brought by a pair of perfectly fitted lingerie, making a woman feel beautiful and confident from within. With India being a priority market, through this initiative the brand aims to strengthen its connect with the Indian audience and penetrate deeper in the country.
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