The Anchoring Effect and How it Can Impact Your Negotiation - PON - Program on Negotiation at Harvard Law School

Goal setting affects performance. In a review of goal-setting research, negotiation scholars Deborah Zetik and Alice Stuhlmacher of DePaul University found that when negotiators set specific, challenging goals, they consistently outperform those who set lower or vague goals.

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Anchoring Effect in a Negotiation

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Anchoring effect - Wikipedia

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