Does Unilever's Slim-Fast fail signal the end of weight management as we know it?

Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in crisis.

Does Unilever's Slim-Fast fail signal the end of weight management

Americans spurning traditional weight loss regimes, Packaged Facts

Unilever Q2 falls short on back of emerging market slowdown

Consumers are food confusedAre you helping?

Nutrition - Food

Unilever sells Slim Fast to private equity firm Kainos Capital for

Weight management - Food

Unilever - Food

Nutrition - Food

Does Unilever's Slim-Fast fail signal the end of weight management

Weight management - Food

Nutrition - Food

Nutrition - Food

Nutrition - Food

Does Unilever's Slim-Fast fail signal the end of weight management