Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

How Tom Ford Saved Fashion, Part 1: The Rebirth of Gucci, by Fashion Design House

img./image/upload/c_crop,d_placeh

Why Tom Ford's Tenure at Gucci Was so Memorable

Is Tom Ford Saying Farewell to Fashion? - The New York Times

Gucci needs new ideas, talents to combat brand fatigue

Gucci Designer Steps Into Tom Ford's Shoes - WSJ

Burberry and Gucci, PDF, Brand

Marketing Insight, PDF, Brand

What challenges does Gucci face in rebuilding its influence and momentum in the fashion industry? - Quora