Cuup is using video conference-based bra fittings to drive sales

Two-year-old DTC lingerie company Cuup thinks it has the answer to helping customers find their perfect bra. Rather than relying on a ton of data, technology and fit quizzes, the company is turning to one-on-one video chats and its team of "fit therapists” to solve some women’s biggest fit problems.

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Cuup Review: 5 ”Glamour' Editors Try a Virtual Bra Fitting