Don't Cut Your Brand-Marketing Budget. Rethink It.

Description

Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.

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Marketing budget cuts are coming. Time to make smart decisions.

BCG on Marketing, Sales and Pricing on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.

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Cost cutting & marketing budgets in uncertain times

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Phillipa Leighton-Jones on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.

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