Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.
Differentiation Strategy: What, Why, and Examples — CXL
Marketing budget cuts are coming. Time to make smart decisions.
BCG on Marketing, Sales and Pricing on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.
sanjeev thakkar (@thakkar_sanjeev) / X
Cost cutting & marketing budgets in uncertain times
Alexandra Kolleth on LinkedIn: Don't Cut Your Brand-Marketing
Rethink Your Employee Value Proposition
How Nimble CMOs Invest Their Marketing Budgets Free Summary by Jessica Apotheker et al.
Unlock the Full Power of Digital in the Italian FMCG Industry
How to Plan a Marketing Budget in 2024 - Ultimate Guide
Phillipa Leighton-Jones on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.