CHINA: A NEW GENERATION OF FEMALE ATHLETES

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The International Federation of Bodybuilding and Fitness (IFBB) is the governing body of the sport of Bodybuilding and Fitness, founded in 1946 in Montreal

Why Luxury Brands Are Pivoting to Athletes

For some Chinese women it 'doesn't make sense' to have babies, Demographics News

2024 Paris Olympics: Chinese fans turn on AFC coach of the year Shui Qingxia, after Games bid ends in failure

The World's Highest-Paid Female Athletes 2022

Chinese women's team claims 9th volleyball crown - Global Times

China's big Lunar New Year films spark social media debate about body issues, self-esteem and justice system

SPORT

New generation of women paddlers coming of age

Meet China's sporting superwomen

ANOTHER HISTORICAL MOMENT FOR IFBB BODYBUILDING FEDERATION IN BRAZIL!

Eileen Gu - Wikipedia

Taylor Swift Wows Chinese Women Tired of Xi's Conservative Era - Bloomberg

Why athletes could be the next generation of brand ambassadors in China - Retail in Asia

Women's sports revenue and monetization

Shortening the journey to championships

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