Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an informal tone to gain loyal customers earlier on.
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preteens 88.5 WFDD
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Brands Target Tween Girls In Bid To Keep Them As Longtime Customers : NPR
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Tween trends get more expensive as they take cues from social media - The Washington Post
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F1 announces plan to grow female talent pool in motorsport with new F1 Academy initiative - Mirror Online