David Aaker's Brand Vision Model and how it works, part one - How

An in-depth description of David Aaker's famous Brand Identity Model (now called the Brand Vision Model) and how it works

Aaker's Brand Vision Model - Square Holes - Market Research Australia and Cultural Insight

David Aaker's Brand Vision Model and how it works, part one - How Brands Are Built

Aaker on Brands - Insights from David Aaker

Brand Personality Model: A Modern Case Study

Figure 1 from Determination of brand personality dimensions for a laptop computer using AAKER's brand personality scale

Building Strong Brands: Aaker, David A.: 8601200955743: : Books

David Aaker's Brand Vision Model and how it works, part one - How Brands Are Built

Aaker Brand Equity Model

Brand Identity Planning Model by David Aaker

High-level Brand Architecture Spectrum - The Framework Bank - Medium

David Aaker: Vice Chairman

Design Matters: David Aaker – PRINT Magazine

Aaker Brand Equity Model

Brand Equity Explained Using the Aaker Brand Equity Model

Branding strategy: Use a three-step brand audit